👨🏻‍🦱 Ben & Teddy 👦🏻

Teddy brings the chaos. Papa brings the camera.

mydadera is Ben and Teddy’s growing-up story: real moments, questionable parenting decisions and the kind of chaos you’ll want to remember.

watch the side quests ↓

Ben smiling at Teddy while filming together at a desk

no retakes, obvs 🤪made in singapore 🇸🇬

Growing up in Singapore,
one side quest at a time.

Ben holding Teddy in a warm family portrait

usually up to something →

a long story, short

We make
fun stuff.

It all started as a dad filming everyday moments with his kid. Somehow, it turned into content millions of people relate to.

We make short-form videos that feel real, messy and very familiar. The kind you laugh at, tag your friends in, or save for later.

Nothing is scripted.
Nothing is rehearsed.
Teddy does his thing.
Papa reacts.
The internet decides the rest.

pick a side quest

Six little worlds.
One very Teddy universe.

Each world is a recurring series with its own format, running jokes and flavour of chaos.

eh hello

Teddy and Papa deliver friendly reminders to Singapore.

lifestylehealthfamily products

watch the playlist ↗

teddy’s pov

Teddy goes on missions with a first-person camera.

f&bretailexperiencestravel

watch the playlist ↗

school series

School-pickup conversations. Real answers from a real three-year-old.

educationparentingfamily

watch the playlist ↗

ceo teddy

Teddy runs the boardroom. Papa takes notes.

corporatetechlifestyle

watch the playlist ↗

papa deezturb

Papa annoys Teddy. Teddy calls for Mummy.

familyhumourlifestyle

watch the playlist ↗

party ben

Before dad life. After dad life. LIM AHHH!

drinkslifestylef&bmen’s products

watch the playlist ↗

what we make together

Real stories.
Real reach.
Real fun.

For the audience, it should feel like a good mydadera story.
For the brand, it should solve a real brief.

branded storytelling

Stories built around a real human truth, made unmistakably mydadera.

social campaigns

TikTok, Reels and platform-native ideas people want to watch, not skip.

creative partnerships

Longer relationships that let the audience, story and brand grow together.

appearances & hosting

Family-friendly events, launches and hosting, with the occasional very small CEO.

some friends we’ve made along the way

Big brands.
Human stories.

From family favourites to Singapore institutions. Different briefs, same rule: find the human bit first.

plot twist: papa has a proper cv

Papa brings more
than the camera.

I’m Ben. Before Teddy became my smallest (and most demanding) creative director, I spent 15+ years in marketing, including 10 years agency-side, working across brand strategy, experiential and integrated campaigns around Asia.

I’ve led teams, taken ideas from brief to launch and learnt that the best work usually starts with something human. Now I bring all of that into mydadera and, when the fit is right, into other people’s briefs too.

15+ years in marketing10 years agency-sidestrategy to launchcampaigns across Asia

brand & marketing strategy
creator & content strategy
campaign & platform ideation
experiential & activation strategy
speaking & workshops
selective advisory

work with ben ↗

Ben and Teddy dressed in matching black jackets and sunglasses

seen, heard & occasionally handed a microphone

The story travelled.

Features, conversations and screens from the growing world of mydadera.

feature · the straits times

Funny now. Family archive later.

Teddy brings the chaos. Papa brings the camera.

We make
fun stuff.